Social media – the missing link in your coaching business?
Posted on: 10 Sep 2020
If your coaching business has room to grow and you’re not yet using social media, then you need to think again. Social networking is arguably the fastest growing industry in the world – after all, who doesn’t to use it? Most of us would agree that our use of social media is increasing every year, so it’s fair to say that if you’re not including social media in your marketing strategy, then this could very well be a crucial missing link in connecting you with potential clients.
Marketing professional and digital marketing specialist, Lara Wellman, specifies good and bad reasons for using social media for business. DO use social media if:
- You’re interested in building relationships with your customers (actual and potential);
- You want to be a part of the conversation;
- You want to listen to your customers;
- You want to be available to your customers in the places they hang out and provide them information in the way they like to receive it.
But DON’T use social media if:
- You think it is the magic answer to your ultimate success;
- You think everything you say will spread far and wide as soon as you start writing it;
- You think it will make you rich and famous;
- You think it can stand alone.
Even if you are in it for the right reasons, we’re not encouraging you to start posting haphazardly. As Lara says, “Social media requires more than just an action plan, it requires education”. This is why ReciproCoach has again partnered with Lara to bring you the Grow your Business with Social Media Peer Coaching Round. Based on a step-by-step guide developed by Lara Wellman, this round combines a 30 day instructional program with supplementary email support lessons and walks you through learning how to connect, promote, endorse, engage, and interact with your clients and potential clients.
We then combine this with the power of peer coaching so you can be assured of leaving this round with a clear and consistent social media strategy in place that you can follow in the weeks, months and years to come.
There’s a reason why we’re offering this round for a fifth year running, as testimonials from past participants attest. Find out more about our Grow your Business with Social Media Peer Coaching Round here or click here to register now. Registrations close on Sunday October 25.
Supporting coaches in succeeding in business,
Kerryn Griffiths, PhD, PCC
Global ReciproCoach Coordinator
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